🥥 Original
I hate how much I liked this.
Clean. Crisp. Annoyingly competent.
It tastes like a coconut that got an MBA but still remembers where it came from.
A website I bought because my best friend launched a coconut water and somehow did not ask me, a 6'6" professional coconut-spiking machine, to be in the ad.
I am handling it great.
updated in real time, unfortunately
I love this guy.
Came out of retirement for him.
Moved across the country for him.
Won championships with him.
If this man called me at 3 a.m. and said, "I'm coming out of retirement," I'd have my cleats on before he finished the sentence.
Again.
Then he launched a coconut water called GOOD NUT.
And did not ask me to be part of it.
Bro.
I'm right here.
Instead, he partnered with a delivery app.
Which is fine. Delivery apps are great. Very brave. Very hydrated.
But if you asked 70 people to design the perfect spokesperson for a drink called GOOD NUT, at least 69 of them would accidentally draw me.
Anyway, I bought this domain.
This seemed healthier than starting a podcast.
Actual text exchange. Not even kidding. History will decide who handled this with dignity.
I hate how much I liked this.
Clean. Crisp. Annoyingly competent.
It tastes like a coconut that got an MBA but still remembers where it came from.
This is the one.
This is why I'm mad.
I would drink this on camera, off camera, at a press conference, or while explaining to children why loyalty matters.
This tastes like a coconut moved to Miami and started networking.
There is a lot happening.
I respect the hustle. I do not fully understand the hustle.
Control group.
Beer remains undefeated.
If anyone on Earth was going to launch a coconut water, it was always going to be this guy.
He probably knows the first name of the coconut.
Not the farmer.
The coconut.
"Yeah, that's Kevin. Great tree. Consistent work ethic."
So yes, I am proud of him. Obviously. Deeply. Sincerely.
I just would have liked the opportunity to spike a coconut professionally.
Am I actually mad?
No. I bought a domain, reviewed every flavor, and built a website. Very different.
Did he ask me to do this?
No. Which is becoming a theme.
Biggest product flaw?
Lack of me.
What would I change?
The ownership structure.
In all seriousness, this dude is the greatest.
Teammate. Competitor. Friend.
And now, somehow, coconut entrepreneur.
I'm proud of him.
I just also remain extremely available.
You know the number.
I've had the same one since 2010.
I will fly anywhere to film the ad.
I will wear number 69.
I will spike a coconut.
I will spike anything.
That is a standing offer.
Built with love, mild jealousy, and exactly 69 coconuts.
🥥 🏈 ❤️